VSL Marketing What is a Video Sales Letter & How to Use

Main Points

• Video Sales Letters (VSLs) have a conversion rate of up to 80% more than conventional text-based sales pages by using visual and auditory processing channels at the same time
• The perfect VSL length is determined by the complexity and price of your product—more expensive items generally need longer videos (10+ minutes) to address objections
• Successful VSLs use established psychological models like Problem-Agitate-Solution (PAS) to systematically lead viewers to a purchase decision
• VSL Studio assists marketers in creating professional, high-converting video sales letters in minutes without the need for technical skills or large production budgets
• Incorporating strategic pattern interrupts and emotional triggers into your VSL can significantly improve viewer engagement and retention throughout your entire sales message

Have you ever seen a video on the internet that somehow persuaded you to get out your credit card before it was even over? That’s the effect of a well-designed Video Sales Letter (VSL). While traditional sales pages rely solely on written persuasion, VSLs use multiple sensory channels to create a conversion machine that can revolutionize your business in no time.

VSL marketing is the digital age’s answer to direct response advertising. At Jasper, we’ve witnessed businesses from all sectors doubling and even tripling their conversion rates by using strategically crafted video sales letters that address customer pain points and desires directly. This all-inclusive guide will take you through all the information you need to leverage this potent marketing tool for your own offers.

What makes VSL marketing so appealing is its adaptability and psychological effect. Whether you’re selling a $27 e-book or a $5,000 coaching program, a well-crafted VSL can significantly outperform traditional sales methods by creating a more engaging and persuasive purchasing environment. Let’s explore what makes these conversion tools so effective and how you can incorporate them into your business.

Video Sales Letter: What is it and Why is it the Best Conversion Tool?

A Video Sales Letter, also known as a VSL, is a sales pitch that is given through a video. It’s like a long-form sales letter, but it’s a video, so it can engage the viewer in ways that only video and audio can. The VSL is carefully constructed to identify a problem, make the problem worse, offer a solution, overcome objections, and then ask the viewer to take action.

While regular marketing videos may focus on entertaining viewers or raising brand awareness, Video Sales Letters (VSLs) have a single, primary goal: conversion. Every aspect of a VSL, from the script to the visuals, pacing, and call-to-action, is carefully crafted to guide the viewer on a psychological journey that culminates in a decision to buy.

The real power of VSLs lies in their ability to maintain attention for longer periods than text. The average visitor decides whether to stay or leave a webpage in less than 15 seconds, but a well-crafted VSL can keep viewers hooked for 10, 20, or even over 30 minutes. This extra engagement time gives marketers the opportunity to make a persuasive argument for more expensive offers and complex solutions.

Why VSLs Are More Effective Than Text: A Scientific Explanation

VSLs aren’t just more effective than text-based sales pages because marketers say they are. There’s actual cognitive science behind it. Our brains can process visual information 60,000 times faster than text, which means we connect with visual content much more quickly and effectively. Plus, when you add auditory input to the mix, you’re engaging multiple learning pathways at the same time. This can significantly boost message retention and persuasiveness.

Psychological Tactics That Make VSLs Impossible to Ignore

The most successful VSLs use particular psychological tactics that get past logical objections and connect straight to emotional decision-making areas. Pattern interrupts—unanticipated visual or verbal signals that disrupt expected patterns—create heightened awareness at crucial times. When a VSL abruptly changes speed, presents a shocking fact, or changes visual approach, viewers’ focus is immediately regained.

Another potent VSL strategy is the use of emotional anchoring, where certain visuals or narratives are used to evoke strong emotional reactions that become linked to your product. By skillfully associating the benefits of your solution with positive emotional states (such as relief, pride, or security), your viewers will develop subconscious positive associations with your product. This emotional bond is often more influential in purchasing decisions than logical comparisons of features. For more insights, check out our best video sales letter software to enhance your strategy.

In VSLs, the principle of scarcity is particularly effective. Time-limited offers can be highlighted using visual countdowns, disappearing graphics, or spoken urgency signals. The combination of seeing and hearing about time constraints creates a more tangible sense of urgency than text alone could ever convey.

Building Trust in Video vs. Traditional Copy

Video format adds depth to trust signals. While text can tell viewers about credentials and results, VSLs show these elements through testimonials where real customers share their experiences, visual demonstrations of products in action, and the presenter’s own authenticity cues like tone, pacing, and body language. Studies show that 58% of consumers find companies more trustworthy if they produce video content, giving VSLs an inherent credibility advantage.

Video format is more impactful for showing certificates, screen captures of results, and real-time demonstrations. A text sales page might say “our software is easy to use,” but a VSL can show someone actually using it in real-time, providing visual proof and eliminating doubt. This capacity to provide proof instead of claims greatly speeds up the process of building trust.

Why Video is More Engaging: A Look at Attention Span Statistics

With the digital world overflowing with distractions, it’s harder than ever to capture someone’s attention. Studies have found that the average human attention span is now about 8 seconds—less than that of a goldfish. However, there’s a strange contradiction here: well-made video sales letters (VSLs) can keep people engaged for much longer than text pages can.

The theory of cognitive load provides an explanation for this paradox. Reading requires active mental effort and thus creates a high cognitive load, while video allows for more passive consumption. The brain uses less energy to process information through video, which allows viewers to take in complex sales arguments with less mental fatigue. This efficiency is why the average viewer retains 95% of a message when they watch it in a video, but only 10% when they read it in text.

The effectiveness of VSLs is further enhanced by mobile consumption habits. Since over 75% of video viewing now takes place on mobile devices, the convenience of watching instead of reading on small screens gives VSLs a significant edge in the increasingly mobile-first digital world.

8 Essential Elements for a High-Conversion Video Sales Letter

Putting together a VSL that consistently gets conversions isn’t as simple as turning on a camera and talking about your product. The most effective video sales letters follow a strategic structure with key elements that guide viewers through a psychological journey. Knowing these elements gives you a structure for creating messages that resonate and convert.

1. The Attention-Grabbing Hook

You only have about 5-7 seconds to capture your viewer’s attention before they decide to move on. A good attention-grabbing hook stands out from the crowd by making a surprising statement, asking a thought-provoking question, or presenting an alarming statistic. The best VSL hooks generate instant curiosity or suspense that can only be satisfied by continuing to watch. For instance, starting with “What if everything you’ve been told about weight loss is totally wrong?” instantly questions assumptions and creates a knowledge gap the viewer wants to fill.

2. Problem Agitation

Once you’ve got the viewer’s attention, a good VSL will quickly move on to identifying and exacerbating the problem. This part of the video really speaks to the viewer’s pain points, making them feel as though you really get them, and heightening their emotional reaction to the problem. The trick is to be specific – describe the problem so clearly that the viewer feels like you’re reading their mind.

Studies in psychology have revealed that people are more driven to evade pain than to chase pleasure. By deeply delving into the repercussions of not addressing the problem—such as squandered time, overlooked chances, humiliation, financial loss—you establish an intensified emotional condition that makes your eventual resolution seem like a lifeline instead of just another product.

Segments that agitate problems most effectively include relatable situations, vivid descriptions, and questions that prompt self-reflection, such as, “How many more mornings will you wake up feeling exhausted before you decide something needs to change?” For more insights on crafting compelling narratives, check out this guide on VSL marketing.

3. Your Unique Solution Proposition

The shift from problem to solution is a critical juncture in your VSL. After successfully stirring up the problem, introduce your product as the logical, unavoidable solution to their issues. The best VSLs don’t just say what the product is—they place it within a unique framework or system that feels new and unlike anything the viewer has ever tried before.

Highlight what sets your method apart with clear statements of difference: “Our Metabolic Reset System doesn’t just focus on calorie restriction like other programs. Instead, it works with your body’s natural hormonal cycles to unlock fat loss without hunger or deprivation.” This presents your solution as not just another choice, but the choice specifically tailored to conquer the unique obstacles your viewers face.

4. Building Credibility and Providing Proof

In the current market, claims that lack evidence are met with skepticism. To combat this natural resistance, successful VSLs include multiple forms of proof. Results backed by data, endorsements from experts, testimonials from users, and visual demonstrations all combine to create an undeniable argument for the effectiveness of your solution.

• Before and after results with specific numbers (13,547 customers served, 27.3 pounds lost on average)
• Social proof through customer stories and testimonials (video testimonials carry more weight than written ones)
• Authority credentials that establish expertise (certifications, media appearances, research)
• Live demonstrations that prove the product works as claimed
• Transparency about any limitations (building trust by acknowledging who the product isn’t for)

5. Presentation of the Offer

The offer section is where interest is turned into action by clearly articulating what viewers receive, the investment required, and why acting now is crucial. Successful VSLs break down the offer into distinct components, each with its own value assignment, creating a total perceived value significantly higher than the actual price. This value stacking makes the eventual price reveal feel like an exceptional deal rather than an expense.

Things like guarantees, trial periods, and easy return policies that reverse risk address the mental barriers to buying directly. The more risks you can eliminate, the easier it becomes for the viewer to make a decision. A strong guarantee statement like “Try the complete system for a full 60 days, and if you don’t see results, simply email us for a complete refund—no questions asked and no awkward conversations” removes the main barrier to immediate action.

3 VSL Formulas That Have Been Proven to Drive Sales

Although every market and product have their own unique needs, there are certain storytelling frameworks that consistently perform better than others in the VSL format. These tried-and-true structures offer reliable blueprints for organizing your message in ways that keep the attention and drive conversions. For more insights, check out this guide on high-converting video sales letters. Let’s take a look at the three most effective formulas that top marketers use for their video sales letters.

The Problem-Agitate-Solution (PAS) Method

The PAS method is still the best approach for direct response marketing because it fits well with how people make decisions. Begin by pinpointing a particular issue your audience is facing, then heighten the emotional effect of that issue by delving into its repercussions and complexities. Only after you’ve fully highlighted the pain points do you present your solution as the ideal remedy for these problems. To further enhance your marketing strategies, consider exploring high-converting video sales letters (VSLs) as a powerful tool to engage your audience.

The reason this method is effective is that it builds up emotions before providing a way out. When viewers feel the full extent of their issue, the answer seems like a much-needed lifeline, rather than a simple sales pitch. The secret to successfully using PAS is in the agitation stage – don’t hurry past it. Let viewers fully feel the annoyance, letdown, or worry that comes with their issue before you introduce your answer.

The Triple P Method: Promise, Proof, Pitch

Start off with a strong, compelling promise that aligns with what your audience wants to achieve. Then, back it up with solid proof—such as results, testimonials, and demos—that show you can make good on your promise. Once you’ve established that trust, you can move on to pitching your product or service.

This sequence’s power comes from the fact that it flips the standard selling method on its head. Instead of requesting that viewers believe your claims, you first demonstrate your ability to provide transformative outcomes. When you present your offer, viewers are already persuaded of your skills and efficacy, making the buying decision much easier.

To get the most out of this formula, your opening promise needs to be both believable and outstanding. Statements such as “How to double your energy in just 9 days without changing your diet” strike a balance between specificity (9 days), desirability (double energy), and believability (without diet changes) to create an irresistible hook. For more insights on crafting compelling promises, check out this article on VSL marketing.

The Narrative-Insight-Promotion Structure

Stories can elicit emotional responses in a way that logical arguments can’t. This structure starts with a captivating narrative—usually about the founder’s experience, a customer’s transformation, or a fitting metaphor—that subtly sets up the problem while keeping viewers engaged. The middle part of the structure draws out important insights or lessons from the narrative that naturally point to your solution. The last part introduces your promotion as the way to apply these useful lessons. For more on creating effective narratives, explore high-converting video sales letters.

The narrative approach is effective because it bypasses logical resistance by immersing the viewer in a story. When viewers are engaged in the story, their defenses are lowered, making them more receptive to the message and subsequent offer. To maximize the effectiveness of your story, make sure it includes elements that reflect the experiences of your target audience. This creates moments of recognition where viewers think, “That’s exactly how I feel.”

For a VSL to be effective, it must include certain elements. These include specific details, emotional turning points, and authentic struggles. These elements humanize the presenter and help to build a connection with the audience. Generic success stories are not as effective as those that include vulnerable moments and specific obstacles that have been overcome. For more insights, check out this guide on the best video sales letter software.

Choosing a VSL Type: What Format is Best for Your Product?

The format you decide on for your video sales letter will greatly influence how effective it is for your specific product and target audience. Each type of VSL has its own unique benefits, production needs, and ideal situations for use. By understanding these differences, you can choose the format that will yield the highest conversion rates for your specific product.

When to Use Talking Head VSLs

With talking head VSLs, a speaker looks directly into the camera, creating a one-on-one connection with the audience. This style is great for building personal trust and is particularly effective for relationship-oriented businesses such as coaching, consulting, or high-ticket services. The direct eye contact and personality cues allow viewers to form a personal connection with the speaker, which can be key for offers where the buyer needs to trust the person behind the product.

TaskMaster, a SaaS Company, Triples Conversion Rate with Text-Based VSL

TaskMaster, a cloud-based project management platform, was having a hard time with a 1.7% conversion rate despite the high traffic on their landing pages. They figured out that potential customers couldn’t fully grasp the platform’s value proposition through just static images and text. So, they put in place a simple text-based VSL that guided viewers through specific use cases and the problems their software could fix.

The $14K Video Sales Letter That Beat Out a $50K Production

One of the most fascinating video sales letter success stories comes from a health supplement company that tried two different video strategies. Their first attempt was a high-production value video sales letter with professional actors, custom sets, and advanced graphics—costing over $50,000 to make. Despite the polished look, it only converted at 1.3% on cold traffic. For those interested in exploring alternative platforms, here’s a comparison guide of Systeme.io vs Go High Level that might offer valuable insights.

They were fed up with the results, so they made a simpler, more genuine VSL featuring the company’s founder speaking directly to the camera about his personal health journey and the process of developing the product. This “homemade” VSL cost just $14,000, including testing and optimization, but it achieved an impressive 4.7% conversion rate—more than three times the expensive production.

The main difference here? Realness and emotional appeal. The founder’s true passion and firsthand experience established a level of trust that polished actors simply couldn’t duplicate. Viewers reacted to the real story behind the product instead of the glossy presentation. This case shows that connection and message are often more important than production value.

Case Study: Financial Newsletter VSL by the Numbers
• Original Page: Static sales page with text and images
• Initial Conversion Rate: 1.2%
• VSL Implementation: 22-minute animated slide presentation
• New Conversion Rate: 4.8%
• Revenue Increase: 300% within 60 days
• Key Factor: Extended engagement time (average 18.3 minutes vs 49 seconds)

The key takeaway from these examples is that VSLs can be effective in any industry, as long as they focus on genuine engagement and straightforward messaging rather than just high production quality. The return on investment for VSLs becomes obvious when you realize that even a 1% increase in conversions could mean an extra few thousand or even million dollars in revenue, depending on how much traffic your site gets and how much your product costs.

Where Should You Put Your VSL for Best Results?

Even if your VSL is extremely persuasive, it won’t perform well if it’s not put in the right place in your marketing strategy. You need to put your video where it will reach potential customers at the best time in their buying process. The best place to put your VSL depends on what your sales funnel looks like, how familiar your audience is with your product, and how complex your product is.

Many businesses place their VSL on a dedicated landing page that’s designed to support the video’s message. This gives viewers a clean, distraction-free environment to focus on your presentation. But if you only use one placement, you’re not making the most of your VSL marketing.

Optimizing Your Landing Page for VSLs

The design of your landing page can have a significant effect on the performance of your VSL. The most successful VSL pages usually place the video “above the fold” where it is easy to see, with few distractions and a clearly visible play button. Studies have found that using an interesting thumbnail image with a play button on top can increase play rates by as much as 30% compared to videos that start playing automatically, which can seem intrusive.

Everything around your VSL should help, not hinder, your video message. You should have a powerful headline that strengthens the main promise of the video, a short subheadline that brings a sense of urgency or curiosity, and strategic “watch this video” instructions that immediately guide the viewer’s attention to your VSL. Get rid of navigation menus, sidebars, and other possible exit points that could distract the viewer before they finish the video. For more insights on creating effective VSLs, check out these high-converting video sales letters.

Using VSLs in Email Marketing

Email is still one of the best ways to share your VSLs, particularly with warm audiences who are already familiar with your brand. Instead of embedding the entire video (which can create deliverability problems), use an engaging thumbnail image that links to your VSL landing page. The email should build intrigue and suspense that can only be relieved by clicking the link to watch the video. Consider it a “pre-sell” for your VSL rather than a standalone message.

Using VSL Strategy on Social Media Platforms

Social media platforms can be both a blessing and a curse when it comes to distributing VSLs. On one hand, platforms like Facebook, Instagram, and YouTube can reach a large audience. On the other hand, these platforms have restrictions on the format and length of videos and may not hold the viewer’s attention for long. Most social media channels aren’t the best place to host your entire VSL, but they are great for hosting teaser content that can drive traffic to your full VSL.

Develop “mini VSLs” (30-90 seconds) that are specific to each platform, consider checking out VSLStudio software.  They should grab the viewer’s attention with your most compelling hook points and then guide viewers to the full presentation for the complete solution. These social teasers should work to create curiosity gaps. This means giving just enough information to pique interest, but not enough to fully satisfy that interest. The call-to-action needs to clearly communicate that the complete solution can be found on the destination page.

Professional VSL Creation Tools and Software for Any Budget

These days, you don’t need a huge budget or technical know-how to create effective VSLs. Thanks to modern tools, the process has been democratized. Now, marketers at all levels can create professional-quality videos that drive conversions. The trick is choosing the right tools for your specific VSL format, technical abilities, and budget limitations.

Free and Affordable Tools for Creating VSLs

If you’re new to the world of VSL marketing, there are several low-cost options that can help you achieve great results. Loom is a platform that offers basic screen recording capabilities, which are ideal for creating demonstration-style VSLs. Canva’s video editor lets you create simple animated text slides and transitions, even if you don’t have any design experience. For scripting, you can use free tools like Jasper.ai to create persuasive copy for your VSLs. You can then customize this copy to suit your specific offer. These beginner-friendly options usually cost between $0 and $50 per month, and they provide everything you need to create simple but effective VSLs.

Intermediate Production Solutions

As your VSL strategy matures, you may want to invest in more sophisticated tools that offer additional features and a more professional finish. Camtasia, for example, offers advanced screen recording with powerful editing features that are ideal for software demonstrations or educational VSLs. If you’re creating talking head videos, you can achieve professional results with a high-quality webcam like the Logitech C920, a basic lighting kit, and editing software like Adobe Premiere Elements, and you don’t need any specialized knowledge. This intermediate approach usually requires an initial investment of $500-2,000, but it significantly improves the quality of your productions and gives you full control over your VSL creation process.

High-Level VSL Creation Platforms

For the best results and efficiency, specialized VSL creation platforms like VSL Studio offer all-in-one solutions that take care of everything from script creation to visual production. These AI-powered systems can turn basic content inputs into complete, conversion-optimized video sales letters in minutes instead of days or weeks. While premium options typically cost between $97-497 per month, they often provide the highest ROI by combining proven conversion frameworks with professional production values on a large scale. For businesses running multiple campaigns or agencies working with multiple clients, these specialized platforms remove production bottlenecks while keeping the quality consistent across all VSLs.

How to Implement a VSL: Your Step-by-Step Guide

Knowing about VSLs is one thing, but using them to your advantage is another. To begin, choose one product or offer that would benefit most from a VSL (usually your most expensive or complex solution). Start with a simple format that matches your capabilities and resources, focusing first on message clarity rather than production sophistication. Use one of the proven frameworks discussed earlier to create your initial script, then produce a minimum viable VSL to test with a small segment of your audience. Measure key metrics including play rate, engagement time, and conversion rate, then iterate based on data rather than assumptions. Remember that even modest improvements compound significantly over time—a VSL that converts just 1% better than your current approach can transform your business when scaled across your full traffic volume. For more on tools to create VSLs, check out our best video sales letter software.

Commonly Asked Questions

When you start using video sales letters as part of your marketing strategy, you may have questions about the best ways to use them, technical issues, and how to optimize them. These answers to frequently asked VSL questions will help you overcome any obstacles and get the best results.

Keep in mind, VSL marketing, just like any conversion optimization, is a process that requires constant iteration. Your first video probably won’t be your best, but each new version will get you closer to the perfect presentation for your particular audience and offer. The businesses that see the most success with VSLs are the ones that are dedicated to constantly testing and refining their videos. For more insights on how to create and optimize your VSLs, check out these techniques for high-converting video sales letters.

What’s the cost of a professional VSL?

The cost of creating a VSL can differ significantly based on its format, length, and the quality of its production. A basic VSL using text and images with a voiceover can be made for as little as $500-1,500 if templates and stock resources are used. Mid-range VSLs that feature a talking head or demonstration typically cost between $2,000-5,000, which includes the cost of developing the script, filming, and basic editing. For more insights on creating high-converting VSLs, check out these techniques and optimization tips.

Top-of-the-line VSLs with professional actors, custom graphics, and advanced production techniques can cost anywhere from $10,000 to $50,000+. However, the amount of money you put into production doesn’t necessarily mean you’ll see a direct increase in conversion performance. Some of the most successful VSLs are pretty simple productions that perfectly capture the message and emotional connection instead of technical sophistication. Start with simpler formats that you can test quickly, then reinvest profits into more sophisticated approaches as you validate what works for your specific audience. For more insights on creating effective VSLs, check out this guide on high-converting video sales letters.

Do I need to show my face on camera for my VSL to work?

Not at all. While talking head VSLs can be effective for building personal connection, many of the best performing video sales letters don’t show a human face. Text-based VSLs, animated presentations, and screen recording formats often perform really well, particularly for technical or complex offerings where visual demonstration is valuable. For more insights, check out this guide on creating and optimizing high-converting VSLs.

Choose based on what you’re comfortable with, what you’re capable of producing, and most importantly, what best serves your message. If your personal story is central to your offer or your expertise is a key selling point, being on camera could strengthen your presentation. If not, stick with the format that most clearly communicates your value proposition without technical hiccups.

What should the script length be for a 10-minute VSL?

If you’re creating a 10-minute VSL, you should aim for a script that is around 1,300-1,500 words. This is typically the perfect length for identifying the problem, presenting the solution, and detailing the offer without feeling too fast or too slow. Keep in mind that the speed at which people speak can vary quite a bit. For a persuasive presentation, it’s usually between 120-150 words per minute.

Don’t worry too much about the length of your script, just make sure you’ve included all the persuasive parts you need. Your script should spend about 20% on the hook and identifying the problem, 30% on making the problem worse and presenting the solution, 30% on proof and handling objections, and 20% on the specifics of the offer and call to action. This balance makes sure you’ve covered everything you need to convert.

While you’re drafting your script, aim for a conversational tone instead of a formal one. Your VSL script should be designed to be heard, not read. Incorporate shorter sentences, transitional phrases, and natural language patterns that would sound normal if spoken aloud. To catch any awkward phrasing or unnatural constructions that might undermine your connection with viewers, read your script out loud as you’re working on it. For more insights, explore techniques to create high-converting VSLs.

Can I use the same video sales letter (VSL) on all platforms?

Although your main VSL should be hosted on a specific landing page, using the same video on all platforms is not usually the best strategy. Different platforms have different viewer expectations and technical requirements that impact how users engage with your content. Your main VSL might be 15-20 minutes long on a dedicated landing page where visitors are looking for comprehensive information, but social media platforms require much shorter content. For more insights on creating and optimizing your VSLs, check out high-converting video sales letters.

A “hub and spoke” model is the best strategy to use, where your entire VSL is the hub and platform-specific variations are the spokes that bring traffic to the main presentation. These platform adaptations should keep the messaging consistent while optimizing for the specific environment’s strengths.

Think about creating these VSL versions for each platform to increase reach and effectiveness:

• YouTube: 7-10 minute condensed version with searchable title and content optimization
• Facebook/Instagram: 60-90 second teaser focusing on curiosity and driving to full VSL
• LinkedIn: 2-3 minute professional-focused version emphasizing authority elements
• Email: Thumbnail linked to full VSL with compelling subject line and preview text
• Retargeting ads: Multiple 15-45 second clips addressing specific objections

How often should I update my VSL to keep it fresh?

VSL refreshes should be driven by data rather than arbitrary timelines. Monitor key performance indicators including play rate, average view duration, and conversion rate. When any of these metrics shows consistent decline over 2-3 weeks, it signals the need for testing variations. For most businesses, comprehensive VSL review should occur quarterly, with more frequent testing of specific elements like thumbnails, hooks, or offers.

Instead of overhauling your entire VSL, you should take a more gradual approach to optimization. Systematically test each element, beginning with those that have the most impact, such as the first 30 seconds, the presentation of the offer, or the call to action. This type of testing lets you pinpoint exactly what needs to be updated without having to get rid of parts that are still effective.

It’s crucial to keep your VSL up-to-date and relevant to the current market conditions and the needs of your audience. As your market changes, your VSL needs to change with it. You may need to update testimonials, results data, competitive differentiators, and problem framing to ensure your message is still relevant to your audience’s current situation. Even a VSL that converts well will eventually need updating to keep it effective as markets, competitors, and customer expectations change.

Want to boost your marketing results with video sales letters? Jasper is trusted by thousands of businesses to craft high-converting VSL scripts that convert viewers into customers. Start using these proven strategies today and see the impact that effective video marketing can have on your bottom line.