Create Best-Selling Online Course Using Teachable: Guide & Tips

Summary: How to Create a Best-Selling Course on Teachable

Teachable is the chosen platform for over 150,000 course creators who earn a living by sharing their knowledge.
A successful course combines high production quality with genuine, solution-oriented content that delivers real results.
The right pricing strategy can significantly affect your course’s profitability. Tiered offerings usually outperform single-price models.
Creating an enticing sales page with strong social proof is essential for converting viewers into purchasers.
Building an engaged email list before launching your course can dramatically increase your first-day sales and long-term success.

The online education market has grown exponentially in recent years, with Teachable emerging as one of the most potent platforms for creators who want to package and sell their expertise. If you’ve been thinking about turning your knowledge into a profitable digital product, there’s no better time to create and launch a course on Teachable. As someone who has helped numerous creators develop six-figure course businesses, I’m thrilled to guide you through the exact process that leads to creating not just another online course, but a best-selling one that transforms lives while generating sustainable income.

Teachable is a one-stop-shop solution that takes care of everything from website hosting to payment processing, allowing you to concentrate on what’s most important—creating outstanding educational experiences. With over 150,000 creators already using the platform to make a real difference and earn money, Teachable has established itself as a dependable foundation for course businesses of all sizes. Teachable provides all the tools you need to create, market, and sell your online course without the need for technical skills, making it the ideal choice for subject matter experts who want to monetize their knowledge.

This thorough guide will take you through each step of building a course that doesn’t just sell well at first, but keeps making money over time. We’ll go over everything from setting up your Teachable school properly to pricing strategies that get the most out of your profits, and marketing methods that help you find your perfect students. Whether you’re a total newbie or want to improve your current course business, you’ll find practical tips that can be put into action right away.

Overview: Your Step-by-Step Guide to Succeeding with Teachable

Building a successful Teachable course is more than just throwing up some videos and hoping for the best. It’s a process that starts with setting up the platform correctly, continues with creating content that is well thought out, and ends with marketing and optimizing the student experience. This guide will break down the process into bite-sized pieces, giving you a clear path to follow from your initial idea to a profitable course business.

This guide will take you step by step, each part building on the last, covering both the technical side of how to use Teachable, and the strategy behind creating a course that sells well. By the end, you’ll know exactly how to turn your knowledge into a digital product that people can’t wait to buy.

Turn Your Skills into a Lucrative Online Course

Top-notch courses aren’t made in isolation—they’re constructed where your distinct skills meet market need. Before delving into the nuts and bolts of Teachable, it’s vital to comprehend why online courses have morphed into such a potent business model and how to frame your knowledge in a manner that connects with your intended audience. The basics of course creation go beyond platforms, but Teachable’s powerful features make applying these principles a breeze.

The Rise of Online Courses in 2026

The trend towards virtual learning has sped up significantly, with predictions suggesting that the worldwide e-learning market will reach new records in 2026. This surge is due to a combination of factors: the rising need for specific skills, employers accepting non-traditional qualifications, and the convenience that online learning provides for working professionals. Perhaps the most significant change has been in attitudes towards online education, which has gone from being seen as a lesser alternative to conventional learning to being the preferred way to gain useful, relevant knowledge. For those interested in monetizing their expertise, exploring high-paying affiliate programs in 2026 can be a lucrative opportunity.

The appeal of this opportunity for creators is its scalability. Unlike coaching or consulting, which trade time for money, a well-designed course on Teachable can be sold over and over again without needing more time. This lets experts in a subject use their knowledge far beyond what they could in one-on-one work, creating the chance for large passive income streams while reaching a worldwide audience.

Why Teachable Makes Creating Courses Easy

Teachable sets itself apart from other platforms with its user-friendly course builder that doesn’t require any coding skills. With its drag-and-drop interface, you can easily arrange your content into sections and lectures, upload different types of media, and effortlessly create quizzes or downloadable resources. Aside from making the technical side easy, Teachable takes care of the complex parts of running an online education business, such as secure payment processing, tax compliance, hosting bandwidth, and mobile optimization.

Teachable is unique in its commitment to enabling creators to retain control of their brand and maintain a direct relationship with their students. While on marketplace platforms, your course is in direct competition with others and you have little control over pricing or student communication, Teachable offers a white-label solution. With Teachable, everything from the URL to the color scheme can reflect your unique brand identity. This offers a more premium learning experience and enables you to build a sustainable business on your own terms.

What Sets Best-Selling Courses Apart

There are a few key factors that separate courses that sell decently from those that become industry-defining bestsellers. The first is transformation—the most successful courses don’t just provide information, they enable a clear change in the student’s life. This could be learning a new skill, resolving a long-standing issue, or reaching a particular goal. The second is structure—bestselling courses present information in a logical order that prevents students from feeling overwhelmed and builds their confidence through small victories.

While it is true that the quality of your production is important, it might not be as important as many course creators might think. Yes, you need to have professional audio and clear visuals, but what students really care about is how clear your instructions are and how applicable your content is. The most successful course creators are the ones who focus on delivering exceptional value and not necessarily perfect production. And finally, engagement is key. Courses that have community elements, that prompt action through assignments, and that provide accountability mechanisms consistently outperform courses that are purely passive experiences. For more insights, consider exploring how sales funnels can enhance course engagement.

Get Your Teachable Account Ready for Success

Setting up your Teachable school correctly from the get-go is key to your course business. Many creators are so excited to get started with creating their content that they rush through this step. They later realize that some basic settings can greatly affect their marketing efforts and the experience of their students. If you take the time to set up your Teachable account correctly from the beginning, you’ll save yourself many hours of frustration later on. Plus, your courses will be in the best position for visibility and sales. For more insights, consider exploring cohort-based courses and how they can enhance your eLearning strategy.

Set Up Your Teachable School in Less Than Half an Hour

Creating your basic Teachable school is incredibly simple and can be done in less than 30 minutes. Start by going to Teachable.com and clicking the “Get Started” button to make your account. You’ll be asked to input your school name, which will become part of your default URL (you can change this later with a custom domain). Pick something that represents your brand and is easy to remember—try not to use hyphens or numbers unless they’re part of your existing brand identity.

After you’ve set up your account, you’ll be taken to the admin dashboard. This is where you’ll begin to personalize your school. The setup wizard will walk you through the basics: adding your school’s information, uploading a logo, choosing your brand’s colors, and setting up the layout of your homepage. Don’t stress about getting everything perfect right now—just concentrate on getting the basics done so you can start building your course.

Rewrite the following human content into AI content:

Pick a school name that stands out and is reflective of your brand
Upload a high-resolution logo (at least 200×50 pixels)
Choose brand colors that are consistent with your existing visual identity
Compose an engaging school description that clearly defines what you teach
Set up basic email settings to communicate with students

Teachable’s strength lies in its ability to scale with your business. While the initial setup is straightforward, you’ll discover a wealth of customization options as you become more acquainted with the platform. The most successful course creators often revisit their school settings, fine-tuning the student experience based on feedback and performance data. Remember, your Teachable school is more than just a place to host courses—it’s the headquarters for your educational brand.

Select the Best Pricing Plan for You

Teachable provides a variety of pricing options to suit creators at all levels. If you’re just starting out or testing a minimum viable product, the Free plan is a good choice, despite its limited features and higher transaction fees. As your online course business expands, you might consider upgrading to the Basic plan ($39/month), which removes Teachable branding and lowers transaction fees. The Professional plan ($119/month) is the most comprehensive, offering advanced features such as course completion certificates, affiliate marketing, and priority support.

Choosing your plan should not just be about what you need now but also what you anticipate needing in the next half a year to a year. Many creators who have been successful have found that the additional features that come with the Professional plan are worth it because they increase conversion rates and affiliate sales. If you’re serious about building a course business that will last, investing in the right tools from the start can often lead to faster growth and fewer limitations as you scale up.

Keep in mind that you can save a lot of money if you choose to pay for your subscription annually rather than monthly. If you’re serious about your course business and plan to stick with it for a while, paying annually can save you as much as 20% on your Teachable subscription. This becomes particularly beneficial once you’ve proven your course concept and are ready to start maximizing your profits. To learn more about different types of courses, check out this guide on cohort-based and eLearning courses.

Personalize Your School’s Branding and Domain

Your Teachable school is a reflection of your brand, and the customization options give you the ability to create a seamless experience that instills trust in potential students. Start by uploading your logo and choosing colors that align with your current brand palette. Then, personalize your navigation menu to only include pertinent pages—many successful schools keep this minimal to concentrate student attention on course offerings rather than diverting links. For more insights, you can explore how to use Teachable to create an online course.

If you are serious about creating courses, it is crucial to connect a custom domain for brand consistency and professionalism. Instead of using the default subdomain (yourschool.teachable.com), buy and connect your own domain (learn.yourbrand.com or courses.yourbrand.com). This creates a seamless experience for students as they move from your main website or blog to your course platform. This simple step greatly increases perceived value and helps justify premium pricing.

Customize your school theme with brand-consistent colors and fonts
Upload a professional logo sized appropriately for the header
Configure a custom domain through your Teachable settings
Create a compelling homepage that showcases your best courses
Design custom page elements that reflect your unique teaching style

Connect Payment Gateways to Start Earning

Teachable provides multiple options for processing payments and distributing earnings. The simplest approach is Teachable Payments (powered by Stripe), which handles all payment processing, author payouts, and tax forms automatically. This native integration supports one-time payments, subscriptions, and payment plans while managing affiliate commissions seamlessly. For U.S.-based course creators, this is typically the most straightforward solution as it eliminates the need to manually process payouts or generate tax forms.

On the other hand, you can directly link your Stripe and PayPal accounts. This gives you immediate access to your funds, but it also means you’ll have to manually manage affiliate payments and tax compliance. When deciding on your payment setup, consider not just what’s easiest but also what your cash flow needs are and what your international students need. Some markets use PayPal more than they use credit cards, so offering multiple ways to pay can significantly increase your conversion rates.

Develop Content That Will Sell Your Course

Every successful course begins with content that provides a true transformation. Before you ever open Teachable’s course builder or record your first video, spend time creating a strategic plan to make sure your course will meet the real needs of your students in an organized and interesting way. This preparatory phase is often what separates courses that consistently make sales from those that have trouble finding an audience.

Keep in mind that students aren’t purchasing courses—they’re purchasing results. Your planning process needs to be laser-focused on the change you’re promising and how each component of your course helps to deliver that outcome. This results-based approach not only makes for more effective learning experiences, but it also gives you the basis for persuasive marketing messages down the line.

Investigate Your Audience’s Needs

Creating a successful course doesn’t start with what you think your students need. It starts with asking them. You need to identify their problems, dreams, and where their knowledge falls short. You can do this through direct conversation with your audience. Look in online communities, social media groups, and comment sections for your topic. You’ll learn the language your potential students use and the problems they’re trying to solve.

One effective method of research is to conduct pre-selling interviews with 5-10 of your target students. These discussions can provide insight into not only what content people are looking for, but also how they articulate their problems, what solutions they’ve already attempted, and what results would be most beneficial to them. Be sure to pay close attention to recurring phrases and emotional triggers, as these will be crucial components of your course sales copy in the future.

You can use tools like Answer the Public, BuzzSumo, and Amazon book reviews in your niche to supplement your direct research. These tools can reveal common questions and search patterns. You should document these findings systematically. Look for clusters of related problems that your course can address comprehensively. You should aim to develop a deep understanding of your audience’s current situation and desired destination before you design your curriculum. For more insights, explore the benefits of cohort-based courses in e-learning.

Design Your Course to Maximize Student Completion

The structure of your course has a huge influence on student success rates. This in turn impacts the testimonials you receive, the referrals you get, and your reputation as a teacher. The best course structure follows a logical progression that gives students confidence by providing early wins before moving on to more complex ideas. Start with an orientation module that sets the stage, explains how to get around the course, and gets students excited about what’s coming.

Divide your content into modules, each containing 3-7 lessons. Each lesson should be about 5-20 minutes long. This approach will prevent students from feeling overwhelmed and will make progress seem achievable and rewarding. Each module should have a clear learning objective that contributes to the overall transformation. Start each module with a brief overview of what the students will learn and why it is important.

Switch up the types of content you use—videos, written lessons, worksheets that can be downloaded, quizzes, and exercises to put what they’re learning into practice—to cater to all the different ways people learn and to keep things interesting. But most importantly, design your course so that it encourages action, getting your students to put what they’re learning into practice regularly. Courses that strike a balance between theory and practice consistently have higher completion rates and get better reviews. For more insights, check out how to use Teachable to create an online course.

Develop an Engaging Course Structure

Think of your course structure as both a roadmap for learning and a promotional tool. Start by identifying the end goal of your course—what will learners be able to achieve, comprehend, or transform into after they’ve finished your course? Then, determine the key steps towards that goal, which will become your module subjects. For each module, specify the individual skills or knowledge elements learners need to acquire, which will become your separate lessons. For more insights, you can explore how to use Teachable to create an online course.

When you’re working on your outline, try using the “backward design” method. This means you start with the final outcome, then work your way backward to figure out what students need to learn at each step. This way, every lesson has a clear purpose in the bigger picture. Make sure to pay close attention to sequencing, ensuring that each new idea builds on what was learned before in a way that creates a sense of forward momentum and increasing expertise. To learn more about structuring your course, consider exploring cohort-based courses.

Module 1: Foundation concepts that create early confidence
Module 2-4: Core skills and knowledge in logical progression
Module 5: Advanced techniques that build on core competencies
Module 6: Integration and real-world application
Module 7: Next steps and continuing education opportunities

Balance Theory and Practical Applications

The most successful courses on Teachable strike a careful balance between theoretical knowledge and practical application. While it’s tempting to focus exclusively on actionable techniques, students also need conceptual frameworks to understand why certain approaches work and how to adapt them to different situations. Conversely, courses that are too theoretical fail to deliver the immediate results that motivate continued engagement.

One effective method is the “learn, see, do” technique for each main idea: start by describing the idea (learn), then show how it works in practice with examples or case studies (see), and finally help students to use it themselves (do). This format strengthens learning through multiple methods and makes sure students can use what they’re learning right away. For more difficult subjects, think about making additional resources like checklists, templates, or swipe files that make using it easier. If you’re interested in creating structured learning experiences, consider exploring cohort-based courses to enhance engagement and learning outcomes.

Develop High-Quality Course Content

Although the quality of your content is more important than how it looks, it’s still crucial to meet a basic level of professionalism. This shows your students that you’re a serious educator. Luckily, it’s easier than ever to create high-quality course materials. There are many affordable tools out there that allow even individual creators working from home to produce professional-level content.

Keep in mind that various parts of your course may need different media formats. Fundamental ideas may be best communicated through video, while additional information could be more effectively provided as text or downloadable PDFs. This mixed-media strategy not only caters to different learning styles but also maximizes your production time by using video only where it brings considerable value.

What You Need to Shoot High-Quality Videos

You don’t need to spend a fortune to make great videos. But there are a few pieces of equipment that can make a big difference. Start with lighting. A ring light or two softbox lights at 45-degree angles can get rid of unattractive shadows and make your videos look more professional. For audio, a dedicated USB microphone like the Blue Yeti or Rode NT-USB can give you much better sound than your computer’s built-in microphone, making your videos instantly better.

Many course creators believe that camera quality is of utmost importance, but in reality, several successful courses have been filmed using nothing more than a smartphone camera or a webcam. If you are recording yourself, make sure to place the camera at eye level and frame yourself from the chest up, leaving a bit of room above your head. A simple, uncluttered background, whether it be a clean wall or a setting that relates to your topic, allows your students to focus on your teaching rather than on distracting elements.

Camtasia, Screenflow, and Loom are all excellent software options for screen recordings, with Loom being a more budget-friendly choice. These tools have everything you need to make professional tutorials. When you’re recording software demonstrations, make your cursor larger and move more slowly so that your students can easily keep up. You might also want to create custom slide templates in Canva or PowerPoint that include your brand elements. This will give your course a consistent visual feel.

Greet New Students Correctly

The initial interaction your students experience after buying your course determines their whole learning journey. Develop a considerate welcome sequence that makes them feel appreciated and ready for success. This should consist of a personal welcome video where you introduce yourself, explain what they’ll study, and give clear initial steps to prevent confusion.

A lot of Teachable instructors who have achieved success usually create an orientation module that is solely dedicated to explaining how to navigate the course, how to set a study schedule, and how to get help when it is needed. You should include information about any communities, office hours, or support channels that are available to them. Keep in mind that students often buy courses with a lot of enthusiasm but they need guidance to keep the momentum going.

Think about sending a physical welcome package for high-end courses to establish a physical connection and boost dedication. This might contain printed workbooks, branded swag, or other resources that are pertinent to your topic. The expenditure usually results in higher completion rates and more glowing reviews.

Checklist for Onboarding Students

For a comprehensive guide on creating a profitable online course, consider exploring Teachable’s resources to enhance your onboarding process.

Immediately send a welcome email after purchase
Explain course navigation in an orientation video
Create a first-action assignment to build momentum
Provide prompts for community introduction
Clearly identify technical support resources
Send calendar invites for any live sessions

Automate Your Email Sequences

One of the most effective ways to increase course completion rates and student satisfaction is through email automation. Teachable integrates with major email providers such as ConvertKit, Mailchimp, and ActiveCampaign. This allows you to create complex sequences triggered by student behavior. At the very least, set up a basic drip campaign that sends encouragement, tips, and reminders throughout the course duration.

Design your emails to tackle typical obstacles and motivation drops that happen during the learning process. For example, send a follow-up email around the second week when excitement usually fades, or offer extra resources before particularly tough modules. These well-timed interventions can significantly lower dropout rates and show your dedication to the success of your students. Consider exploring cohort-based courses to further enhance your eLearning strategies.

Expert course creators employ behavioral triggers to dispatch emails tailored to particular student behaviors or lack thereof. This could be a celebratory message when a student finishes a challenging unit, or a series of re-engagement emails when a student hasn’t signed in for a certain amount of time. This degree of personalization results in a more interactive learning setting that adjusts to individual requirements and learning speeds.

Build a Community for Your Students

Learning is most effective when it occurs in a community setting, which is why the most successful courses go beyond simply delivering content and facilitate meaningful connections between students. While Teachable doesn’t have built-in community features, it’s easy to integrate with platforms like Circle, Facebook Groups, or Discord to create dedicated spaces for discussion, collaboration, and peer support. These communities turn your course from a one-way consumption experience into a dynamic learning environment where students can motivate each other, share insights, and build relationships that last beyond the course timeline. For more insights on creating interactive online courses, check out how to turn NotebookLM into an interactive online course.

Give Prompt Assistance and Commentary

Your handling of inquiries and issues greatly affects how students see the worth of your course. Set up obvious support routes and response time anticipations—be it email, community forums, or arranged office hours. A lot of effective teachers utilize a mix of methods, like community-centered support for common inquiries and private routes for personal issues.

For higher-priced courses, think about adding a coaching or feedback element. This could be anything from routine group Q&A calls to personalized assignment evaluations. While this will take more of your time, it also justifies a higher price point and usually results in better outcomes and more powerful testimonials. If your course gets too big for you to offer individual support, think about training graduate students to be coaches or setting up peer review systems to keep the personal touch while growing.

Study and Enhance Your Course’s Performance

Producing your course is only the start—making it to a best-selling course involves constant enhancement based on student behavior, feedback, and market changes. Teachable offers powerful analytics tools that help you pinpoint exactly where students are deeply engaged and where they might be having difficulty or dropping off. This approach to improving your course, which is based on data, ensures that your content becomes increasingly effective and valuable with each iteration.

Track Student Engagement with Teachable Analytics

Teachable’s analytics dashboard provides a wealth of information about how your students are interacting with your course material. Keep a close eye on lecture completion rates, quiz performance, and video engagement metrics. Look for trends in the data—if a particular lecture has an unusually high drop-off rate, that’s a sign that you need to revise that content to make it clearer or more engaging. Conversely, sections with high completion rates might include teaching methods that you should consider using in other parts of your course. Regularly reviewing these metrics will help you turn your course from a static product into an educational experience that is continually improving.

Gather and Use Student Feedback

Analytics can tell you what’s happening with your course, but direct student feedback can tell you why. Plan to collect feedback at strategic points—after the first module, at the midpoint, and when the course is finished. Ask specific questions about how clear the content is, the pace of the course, and how practical the application is, rather than just asking if they’re satisfied. This approach will give you actionable insights instead of vague impressions. The best improvements to your course often come from identifying patterns in the questions students ask, the challenges they face, and their success stories, and then tweaking your content to better address these common experiences.

Keep Your Course Content Fresh

Top-selling courses on Teachable are not set-it-and-forget-it endeavors. They grow and change over time. Plan to review your course content every three months or so to make sure it’s up-to-date, the examples still make sense, and you’re incorporating new things you’ve learned about the subject. Not only does this make the course better for your students, it also gives you a reason to reach out to potential students and let them know you’re committed to quality.

If you’re planning a big update, think about letting your current students have the new version for free. This kind of kindness can lead to new testimonials and referrals, which can help you make more sales. Some teachers even ask their long-time students to help with revisions. They create beta testing groups that give feedback on new modules before they’re released to the public. This can help make your community stronger and improve the quality of your content.

Expand Your Course Catalogue with Teachable

After your first course has seen success, Teachable provides an incredibly simple way to broaden your course selection to cater to your audience’s various needs and budgets. This method of offering a variety of products produces several sources of income and effortlessly creates opportunities for upselling and cross-selling throughout the customer experience.

Teachable’s most successful course businesses usually develop from offering a single course to providing a full learning environment. This could include beginner mini-courses, advanced specialized training, libraries of resources, and continuous membership programs. This strategic growth allows you to cater to students at different points in their journey while maximizing the value of a lifetime customer. If you’re interested in exploring different course formats, consider learning about cohort-based courses and how they can enhance your teaching strategy.

Develop a Collection of Related Courses

Many successful Teachable instructors find that the next step in their journey is to create a collection of related courses that cover various aspects of their field of expertise. Instead of trying to fit everything into one enormous course, think about creating specialized courses that students can buy individually depending on their specific needs or as a discounted package. This method not only provides more chances to earn money, but it also lets students personalize their learning experience while staying within your educational framework.

Build a Subscription Model for Consistent Revenue

With Teachable’s subscription capabilities, you can easily turn a single course purchase into a long-term membership. Think about establishing a membership plan that offers access to your course collection, monthly Q&A sessions, updated materials, and community assistance. This model not only generates reliable recurring income, but also promotes more profound student interaction with your material.

Most successful membership programs offer access to a library of pre-existing content, regular updates with new material, and opportunities for live interaction. The trick is to provide enough value on an ongoing basis to justify the continued subscription. This could be through new mini-courses, expert interviews, implementation workshops, or resources that change and adapt with the industry. Many course creators find that membership programs eventually become their primary business model, providing a more stable income than launching individual courses.

Expand Your Business by Hiring a Team

As your course business expands, you can use Teachable’s team management features to assign specific tasks without giving up control of your content or brand. You might want to think about hiring support staff to deal with student inquiries, technical problems, and community management. This will allow you to focus on high-value tasks like creating content and forming strategic partnerships.

Eventually, many course creators who have found success decide to bring on subject matter experts as additional instructors, thereby expanding their catalog beyond their personal expertise. With Teachable’s revenue sharing features, it’s easy to create equitable compensation structures for guest instructors or content partners. This approach to collaboration can help you rapidly expand your course offerings while maintaining consistent quality and brand identity.

If you are running a big operation, Teachable’s School Admin role lets you give full management access to trusted team members. They can handle everything from uploading content to processing payments. This ability to delegate is key to scaling beyond what one person can handle, and it lets your business grow without creating personal bottlenecks.

Get Started Now

With the right strategies and tools, it’s completely possible to create a best-selling course on Teachable. Start your journey by signing up for a free trial of Teachable to familiarize yourself with the platform, research your target audience, and outline your course structure. Keep in mind that striving for perfection can be a hindrance to progress—many successful course creators started with just enough content to get started and improved over time based on feedback from their students. The most important thing is to just get started. Your knowledge is valuable, and Teachable gives you everything you need to share it with the world and build a profitable online business.

Common Queries

If you’re thinking about using Teachable to create your course, you probably have a few questions about what you can do and what you should expect. Here are some answers to the questions I hear most often from people who are thinking about using Teachable to start their own online education business.

What is the earning potential on Teachable?

There’s a wide range of earnings on Teachable, and it can depend on a number of factors, such as your niche, the size of your audience, your marketing approach, and how you price your course. Some course creators might only make a few hundred dollars a month, while others are pulling in six or seven figures a year. The platform itself doesn’t put a cap on how much you can make—I’ve seen new course creators successfully launch courses priced at $2,000 by targeting the right audience with a compelling transformation. The most successful course creators usually start with modest expectations and then reinvest their initial profits into improving their course and expanding their marketing efforts. The main things that will determine your earnings are the value of the transformation you’re offering, the size of your audience, and your ability to effectively communicate the benefits of your course.

Is technical know-how required to make a course on Teachable?

Teachable is created to be easy to use for creators without technical skills. It takes care of all the complicated parts of video hosting, payment processing, and secure content delivery. The course builder is a simple drag-and-drop interface that doesn’t require any coding skills, and the customization options are managed through simple settings panels, not requiring HTML or CSS skills. While basic computer skills are useful (like knowing how to record and upload videos, make PDFs, etc.), you don’t need any special technical skills to create a professional course on Teachable. For those interested in building a sales funnel, Teachable can also be an excellent platform to consider.

How many hours should my online course be to sell?

The length of your course should be based on the transformation you promised, not on an arbitrary number of hours. There are successful courses that deliver a focused transformation in just 1-2 hours of video content, while others comprehensively cover complex topics over 20+ hours. What’s most important is that you deliver the promised transformation as efficiently as possible without adding unnecessary filler. Focus on creating just enough content to reliably get your students to their desired outcome, and organize it in a way that keeps them engaged and builds momentum. Remember, students value results over runtime—they’re buying transformation, not time.

Is it possible to move my current course from a different platform to Teachable?

Indeed, Teachable makes it easy to move existing courses. You’ll have to manually build your course structure using Teachable’s curriculum builder, then upload your video files, PDFs, and other resources to the correct sections. There isn’t an automatic import tool, but the process is fairly straightforward and allows you to revamp and enhance your content organization.

You’ll have to manually register your existing students in your Teachable course for student data migration. Many teachers use this transition as a chance to reconnect with their students, announcing the enhanced platform as a learning experience upgrade. Make sure you clearly communicate the transition, giving easy instructions for accessing the new course environment.

How does Teachable differ from other course platforms?

Teachable stands out by emphasizing creator ownership and brand control. In contrast to marketplace platforms like Udemy, where your course is one of many (often heavily discounted), Teachable offers a standalone school where you have full control over pricing, marketing, and student relationships. This makes it perfect for creators who already have an audience or those aiming to create a premium brand.

When stacked up against other hosted solutions such as Kajabi or Thinkific, Teachable stands out due to its powerful features and user-friendly simplicity. Kajabi may offer more comprehensive marketing tools, but it comes with a much heftier price tag. Thinkific, on the other hand, offers similar core functionality but with a different interface design and pricing structure. Teachable shines with its intuitive course builder, robust payment processing, and scalability for growing businesses without adding unnecessary complexity.